Yeah I wish they would avoid those. I like innovation but I find the ability to shift quickly in an emergency is much easier with an actual shifter. I am also not a huge fan of touch screens with software buttons for the same reason. It draws attention to ensure you are doing what you think you are doing. In aviation we call this heads-in time. I would rather be able to index actual shifter & buttons by feel and never look inside.
The shifter may not be as bad as I think but the example I use is the time I was backing out of a space and the person in the space behind me just started backing up without looking. I was able to slap shifter back in to drive and lurch out of way of impact in quite quickly. I think my time would be considerably longer with rotary knob.
I had one in my Durango R/T and have one now in my Expedition. I like the look of the shifter better but functionally the knob is better. Once you're used to it you will just lay your hand on it and never even look at it. Super quick and easy to use and quickly becomes second nature.
I have had 2 Ram 1500 rentals with the rotary shifter totalling about 3 weeks experience with it. I get it, it's out of the way. And for normal use, it works fine. For behaving badly, I don't like it. The push buttons for the 4WD are even worse! Big turn off for me; fiddling with the tranny is fun.